Why Your Outbound Campaigns Aren't Converting | B2B Sales Strategies
Are your outbound campaigns through email and LinkedIn not converting? It might not be your product. In this video, we dive into how you can boost the effectiveness of your outbound efforts by optimizing your online presence, leveraging social proof, and creating a multi-touchpoint strategy.
We’ll cover the key concept of the 7/11/4 rule:
- 7 hours for prospects to learn about your product
- 11 touch points before they make a decision
- 4 different platforms to engage them effectively
If you're in B2B, where deals can take 90-150+ days to close, you need to build a procurement experience that accelerates this journey. We’ll explore practical strategies like using cold email, LinkedIn, video sales letters (VSLs), retargeting ads, and more to create an efficient sales funnel.
Topics discussed include:
- Building multiple touch points through email and LinkedIn
- Leveraging video sales letters (VSL) for warming up leads
- Using content like webinars, blogs, and boosted social posts to engage prospects
- How to set up retargeting ads to stay top-of-mindDon’t worry, you don’t need to implement all of these on day one! Start with a basic setup and grow as you scale.
🔗 If you are looking into outbound to scale your B2B business, connect with me on Linkedin - https://www.linkedin.com/in/fedor-levikov/ or book a call with us at Revenue Amplifier directly here - https://meetings.hubspot.com/flevikov
We primarily work with B2B SaaS, tech, professional services, and agencies, but our process is adaptable to any industry with a clear ICP
While results vary, our clients typically see a 3-5x+ ROI, with increased meeting bookings and a stronger sales pipeline within the first few months. Average sales cycle of our clients is about 150 days.
Unlike traditional agencies, we focus on data-driven targeting, advanced automation, and human-like personalization to drive real conversations—not just mass emails. We have an array of AI powered tools at our disposal that enable us to create different campaigns that are relevant and timely for your target audience.
Yes, we optimize deliverability, set up domain authentication (SPF, DKIM, DMARC), and manage warm-up sequences to maximize inbox placement. We purchase adjacent domains pointing back to your website or a designated landing page and we optimize for ESP deliverability.
We focus on hyper-personalization, verified data, and a multi-touch outreach strategy to engage leads who have the highest potential to convert. We work together with your team to identify the best opportunities and segments of customers and prospects to reach out to together with a carefully crafted offer.
We use a combination of ideal customer profiling, intent data, and multi-channel outreach to identify and engage decision-makers who match your target audience. Tools such as Clay, Trigify, Open AI, RB2B and others help us identify specific segments of prospects that show a specific intent.
If your business sells high-ticket B2B products or services and needs a predictable pipeline of qualified leads, our outbound strategy can help. We tailor our approach to your industry and ICP to maximize results. Cold outbound usually works best when you have: a working offer, a large TAM - (10,000 companies+) and your average annual contract value is $5,000+
Pricing depends on the scope, volume, and level of personalization, but most clients invest between $5,000 USD and $8,500 USD per month for a fully managed outbound program. We can provide a custom quote based on your needs.
We typically require a 6 month commitment, as outbound takes time to optimize. However, we offer programs with a lower commitment as well to ensure it’s a good fit before scaling.
