$80,000 In Qualified Pipeline In 30 Days

L/L Supply Case Study - Selling Merchandise To Biggest North American Breweries With Cold Outbound

Client Overview

L/L Supply is a premium B2B merchandising company based in Canada, specializing in custom-branded, high-quality apparel and merchandise accessories such as bags, water bottles, and headwear. They have an impressive portfolio, having worked with renowned brands like Whole Foods, MEC, Arc'teryx, and Canadian breweries, which gives them strong social proof and market presence.

The Challenge

Despite their established reputation, L/L Supply faced challenges in scaling their lead generation to fuel business growth. They aimed to generate 5-10 new leads per month but lacked a systematized approach to outbound sales having relied primarily on inbound referrals in the past. Their limited budget also posed a challenge, as it restricted the scope of outbound activities, making it difficult to reach a broad audience.

The Solution

We crafted a strategic outbound email campaign that catered specifically to L/L Supply’s target market, focusing on breweries and startups. The approach included:

Segmented Pilot Campaigns: We launched four pilot campaigns, two aimed at breweries and two targeting startups, to test different messaging and offers.
Creative Offers with Limited Reach: With a limited budget and a reach of only 3,000 contacts per month, we crafted value-driven CTAs to engage prospects upfront and incentivize them to book a call.
Targeted Lead Lists: We pulled curated lists of recently funded startups and Canadian beer breweries, allowing us to reach decision-makers more likely to need branded merchandise.
Email Infrastructure: To maximize deliverability, we set up adjacent domains and inboxes to ensure smooth outreach.
Data-Driven Copywriting: Using tools like Clay, we segmented breweries into two categories—those already selling merchandise and those who were not—allowing us to create more personalized and relevant email copy for each segment.

43 Leads in 30 Days

$80,000 in Pipeline in 30 Days

$13,000 Deal Closed in 14 Days

Results

The campaigns yielded impressive results in a short period of time:

Lead Generation: We generated 43 leads in the first 30 days, surpassing the initial target of 5-10 leads per month.
Industry Expansion: After a successful first month, we doubled down on targeting Canadian breweries and extended the campaign into the U.S. market, achieving similar success.
Deal Closed: L/L Supply secured its first $13,000 merchandise deal within the initial 30 days.
Pipeline Growth: In addition to closed deals, we helped L/L Supply build a qualified pipeline valued at over $80,000, positioning them for continued growth.

Opportunities Delivered

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FAQ

What industries do you specialize in?

We primarily work with B2B SaaS, tech, professional services, and agencies, but our process is adaptable to any industry with a clear ICP

What’s the expected ROI or results?

While results vary, our clients typically see a 3-5x+ ROI, with increased meeting bookings and a stronger sales pipeline within the first few months. Average sales cycle of our clients is about 150 days.

How do you differentiate from other lead gen agencies?

Unlike traditional agencies, we focus on data-driven targeting, advanced automation, and human-like personalization to drive real conversations—not just mass emails. We have an array of AI powered tools at our disposal that enable us to create different campaigns that are relevant and timely for your target audience.

Do you handle email deliverability and domain warm-up?

Yes, we optimize deliverability, set up domain authentication (SPF, DKIM, DMARC), and manage warm-up sequences to maximize inbox placement. We purchase adjacent domains pointing back to your website or a designated landing page and we optimize for ESP deliverability.

How do you ensure high-quality leads?

We focus on hyper-personalization, verified data, and a multi-touch outreach strategy to engage leads who have the highest potential to convert. We work together with your team to identify the best opportunities and segments of customers and prospects to reach out to together with a carefully crafted offer.

How do you find and target the right leads?

We use a combination of ideal customer profiling, intent data, and multi-channel outreach to identify and engage decision-makers who match your target audience. Tools such as Clay, Trigify, Open AI, RB2B and others help us identify specific segments of prospects that show a specific intent.

Will this work for me?

If your business sells high-ticket B2B products or services and needs a predictable pipeline of qualified leads, our outbound strategy can help. We tailor our approach to your industry and ICP to maximize results. Cold outbound usually works best when you have: a working offer, a large TAM - (10,000 companies+) and your average annual contract value is $5,000+

How much are your services?

Pricing depends on the scope, volume, and level of personalization, but most clients invest between $5,000 USD and $8,500 USD per month for a fully managed outbound program. We can provide a custom quote based on your needs.

What is the minimum commitment?

We typically require a 6 month commitment, as outbound takes time to optimize. However, we offer programs with a lower commitment as well to ensure it’s a good fit before scaling.